Madrid led Spain on occupied-room revenue while the Balearics led on all rooms

Why the two leaders differ

Average daily rate divides room revenue by occupied rooms. Revenue per available room spreads room revenue over the rooms on offer. A market can lead on the first metric and trail on the second when its room occupancy is lower. Source 1 Source 2

The Balearics closed the gap between price and room yield

The Balearics recorded EUR 176.81 per occupied room and EUR 157.81 per available room. Madrid’s figures were EUR 186.65 and EUR 147.98. In each case the gap reflects the difference between the two room counts used as denominators. Source 1

Room rates and room yield can move in opposite directions

In Castilla-La Mancha the average daily rate rose 5.24% from September 2025 while revenue per available room fell 1.86%. In Cantabria the corresponding figures rose 13.66% and 19.38%. Looking at both rates makes the difference visible. Source 1

Star classes have their own national comparison

Five-star hotels recorded a daily rate of EUR 332.75, against EUR 144.31 at four-star hotels. Those category averages are national and should be compared with other categories. The table keeps them separate from the geographic results. Source 1

What these measures can answer

The source measures revenue associated with accommodation. It does not subtract payroll, rent, utilities or other costs. An operating profit comparison would require separate financial records. Source 2

Sources

• INE September 2026 hotel profitability tables
• INE hotel survey and profitability indicator definitions